Founder and CEO The PRactice
Topic-360 Degree Communication.
Date-18th November 2009.
The PRactice – is a public relations firm specializing in technology, healthcare and consumer domains.
In her seventeen year long career,Ms. Lakshmanan has personally been involved with two start ups that she has built and scaled successfully: the first being her erstwhile employer, Genesis Burson Marstellar for whom she set up the southern operations. She set afoot their technology practice with clients like Digital Equipment, Intel and IBM while bringing in prestigious clients like Volvo, 3M into the Firm’s fold.
She subsequently founded The PRactice in Year 2000. The PRactice, under her leadership, has emerged as one of the top PR firms in Asia, having won several international awards including the APAC PR Week Certificate of Excellence for “New Consultancy of the Year”.
Ms. Lakshmanan’s philosophy has been to ‘grow slow, but grow right’ which she has exercised consistently throughout her career.
In 2009, in recognition of her work as an entrepreneur, Ms. Lakshmanan was amongst a handful of women chosen from around the world by Fortune and the US State Department to participate in its Global Mentorship Program.Based on the impression she made at this program, she was invited to speak at the Fortune’s Most Powerful Women’s Summit in Washington DC in September this year.
Ms. Lakshmanan is an active member of PRCAI (Public Relations Consultants Association of India) and stepped down in 2008 after serving two years as President.
She believes that every individual can and needs to make a difference. Since 2005, she has been a Member of the Board at Dream a Dream, an NGO that works with children, and advises them on their marketing and fund raising initiatives. She is also one of the founding members of a citizens-initiative called Smart Vote, to get the educated, privileged sections of society to participate actively in the country’s democracy. In addition to this, The PRactice works pro bono with one deserving cause every quarter to get them the publicity they need to succeed in their efforts.
In just nine short years, Ms. Lakshmanan is well on her way to realizing her dream that led her to start The PRactice - to get PR and Communications into the boardroom, a place she believes it always belonged.
Ms. Lakshmanan has been training in Hindustani Classical Music for close to two years; and is currently soaking in interesting conversations with her seven year old son.
In her seventeen year long career,Ms. Lakshmanan has personally been involved with two start ups that she has built and scaled successfully: the first being her erstwhile employer, Genesis Burson Marstellar for whom she set up the southern operations. She set afoot their technology practice with clients like Digital Equipment, Intel and IBM while bringing in prestigious clients like Volvo, 3M into the Firm’s fold.
She subsequently founded The PRactice in Year 2000. The PRactice, under her leadership, has emerged as one of the top PR firms in Asia, having won several international awards including the APAC PR Week Certificate of Excellence for “New Consultancy of the Year”.
Ms. Lakshmanan’s philosophy has been to ‘grow slow, but grow right’ which she has exercised consistently throughout her career.
In 2009, in recognition of her work as an entrepreneur, Ms. Lakshmanan was amongst a handful of women chosen from around the world by Fortune and the US State Department to participate in its Global Mentorship Program.Based on the impression she made at this program, she was invited to speak at the Fortune’s Most Powerful Women’s Summit in Washington DC in September this year.
Ms. Lakshmanan is an active member of PRCAI (Public Relations Consultants Association of India) and stepped down in 2008 after serving two years as President.
She believes that every individual can and needs to make a difference. Since 2005, she has been a Member of the Board at Dream a Dream, an NGO that works with children, and advises them on their marketing and fund raising initiatives. She is also one of the founding members of a citizens-initiative called Smart Vote, to get the educated, privileged sections of society to participate actively in the country’s democracy. In addition to this, The PRactice works pro bono with one deserving cause every quarter to get them the publicity they need to succeed in their efforts.
In just nine short years, Ms. Lakshmanan is well on her way to realizing her dream that led her to start The PRactice - to get PR and Communications into the boardroom, a place she believes it always belonged.
Ms. Lakshmanan has been training in Hindustani Classical Music for close to two years; and is currently soaking in interesting conversations with her seven year old son.
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