Mr. Rajiv Rao

National Creative Director,
Ogilvy India.
Date-13th February'10
Topic- ZOOZOO Case study


Mr. Rajiv started his advertising career in 1994. He got his big break when he
joined Ogilvy in 1999 as a creative group head. In a short span of 10
years, he was elevated to the post of National Creator Director, Ogilvy
India.

Mr. Rajiv’s biggest achievement by far has been to create iconic advertising in
a complex Indian landscape. In a country with 22 official languages, his
ideas speak the universally understood visual lingua franca. For the last
ten years he has quietly spearheaded his philosophy of simplicity across
brands and most notably on Vodafone, Orange, Lenovo, Emirates, and many
others.

Over the years, he has won several metals at Cannes, One Show, Clio,
Adfest, CA, Media Spikes and London International Awards. In India, his
work on Vodafone/Orange has won ‘Campaign of the year’, 4 times in a row.
The World Brand Congress also conferred Mr. Rajiv with the Creative Person of
the year award in 2009. In the past he has been invited to be a part of the
jury at the London International Awards and Adfest Asia Pacific. According
to Economic Times India, he has been in the list of top Creative Directors
of the country for the last 5 years.

His most recent campaign - the Vodafone Zoozoos did the unthinkable in
India. It outgunned two of the most passionate topics in India – cricket
and Bollywood. The Vodafone Zoozoo campaign went on to become the most
viewed viral campaign in the world in May 2009, as measured by Ad Age. It
was awarded the Campaign of the year award by CNBC India. Yahoo India lists
the launch of the Vodafone Zoozoos as the 2nd most significant event in
India in 2009.

Other than advertising, he finds his passion in music and occasionally in
sky diving.