Mr. Ashutosh Khosla

Director, Sales and Marketing, Piaggio

“Even if your strategy is slightly lower than the best, you are bound to succeed if your implementation is 110 per cent.” That’s what he says, and that’s what he follows…

With his 25 years of experience in sales and marketing dimensions of 2, 3 and 4 wheeler segment, believes in working on basics rigorously to achieve bigger targets.

Born and brought up in Chandigarh, Mr. Khosla’s early days in the marketing and sales field began at Escorts.. There’s been no looking back since then, A stint with Hero Motors, where he worked on conceptualizing and engineering Hero Puch Shakti, a move to Kinetic Engineering Ltd where he launched Nova, Zing among others.

He joined Piaggio four years ago, as a 375 crore company. Today, it stands apart as a Rs 2,000 crore company with over 57 per cent market share in the cargo vehicle section.

Some of his major initiatives, like introduction of direct marketing for better reach of Piaggio and to ensure quality checks by putting up a training initiative “Ape-Eklavya”, has provided company an undisputed edge in the market place. He was also instrumental in convincing company, to have focus on brand building. As a leader, he believes in empowering his people to make their own decisions. The key to success, he shares, is in setting long term and short term goals and ensuring that you stick to them.