India Chair Consumer & Brand Marketing - Burson Marsteller
Ms. Papri Dev has over a decade of experience in Communications, counseling a variety of companies spanning numerous industries and geographies.
Ms. Papri Dev has over a decade of experience in Communications, counseling a variety of companies spanning numerous industries and geographies.
Her extensive experience in the corporate and brand marketing
communications space has allowed her to work across a range of sectors and
stakeholder segments, creating strategic programmes for over 50 corporate and
brand retainer relationships, including PepsiCo, Ford Motor Company, Yum! Restaurants
India, GlaxoSmithKline Consumer Healthcare, Novartis Diagnostics amongst
others. She has established herself as an expert in creating and managing
long-running reputation management and integrated marketing campaigns,
multimedia programmes, advocacy initiatives, designing category & awareness
building initiatives and helping clients with crisis preparedness and response. Her work also includes issue management scenarios, corporate social
responsibility, brand & product launches and content planning.
She is currently heading the Consumer Marketing Practice for Burson Marsteller in India - Strategy, Business Development & Mentoring teams and is also responsible for Key Client Relationships.
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