Head of Communications
TAM Media Research (India)
Date- 6th February'10
Topic- Measuring TRP and insights of TAM.
Mr. Mukherjee is currently serving TAM as the head of Communications for TAM Media Research and as the Business Head of Eikona PR Track – the PR and Content Measurement & Analysis wing of TAM.
Mr. Mukherjee brings with him 9 years of experience in the area of Corporate and Marketing Communications. He spent five years in Delhi before moving to his current base city - Mumbai. Before moving into TAM Media Research, he has worked in various National and Multinational Communications Consultancies including like Lintas, JWT and Roger Pereira. This journey has provided him with the opportunity to learn the communications dynamics that are unique to each product category.
A standard measurement system has been the key towards the growth and effectiveness of Advertising as a tool worldover. Convinced by this, he has already initiated a dialogue with PRCAI (Public Relations Consultants Association of India) and proposed a template for coming up with one standard measurement matrix for the PR Communications.
Apart from traveling and sporadic reading habits, music has had a big influence on Mr. Mukherjee. No wonder, he also enjoys playing the Tabla.
Great work crc.Really, its our pleasure to have guest of this class in our college.Great work guys.
ReplyDeleteKeep it up.