CEO
TAM Media Research (India)
Date- 6th February'10
Topic- Measuring TRP and insights of TAM.
Mr. Krishnan, joined TAM in October 2000 and his team’s focus has been on developing TAM as a key brand within the Indian Media industry. Mr. Krishnan's background stretches to almost 15 years post joining the stream of Indian Media planning community. His experience has stretched across Mediacom (Grey India), JWT & Starcom, working for clients like P&G, Unilever personal products, Bayer, Bajaj, Godrej etc. In his stint in Starcom, his work on Coke went on to win the Starcom’s most prestigious global media award, “North Star”. He owes all his experience & learning to his team mates in TAM and his other erstwhile organizations. While he continues to stretch his interest from Reading & Writing to teaching Media in various institutes, his passion for Astrophysics (the area he focused during his studies) still rules very high. Over these years, he and his team has presented their selected Research paper on “Breaking Program Loyalty” in ESOMAR conferences in Tokyo as well as in Montreal, Canada on “Reincarnating TAM Panelists”. Today, looking back at the last decade, including the Nine years in TAM, it has certainly been an experience full of fun, challenges, innovations and a lot of dare devil acts.
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