Executive Director & CEOCogito Consulting
Topic-"How Advertising Works."
Date-19thNovember2009
A Chemistry major,Mr. Bhagwat did his MBA from IIM Ahmedabad. A love for advertising drew him to JWT. This was followed by a stint in sales and marketing with Lakme – then India’s largest cosmetics company.
The pull of advertising was far too strong and the late 80’s saw Mr. Bhagwat coming back to his first love – advertising. Over the past 25 years, he has been involved with some of the biggest brand successes in the country.
Mr. Bhagwat is CEO Cogito Consulting, the marketing and brand consulting company from the DraftFCB-Ulka group. He also oversees strategic planning for the region. He is actively engaged in training within the organization and at management colleges. He specializes in training in the area of strategic thinking, campaign planning and innovation. In his free time he is associated with organizations like BMA – the oldest management association in Mumbai and assists them with their marketing initiatives.
The pull of advertising was far too strong and the late 80’s saw Mr. Bhagwat coming back to his first love – advertising. Over the past 25 years, he has been involved with some of the biggest brand successes in the country.
Mr. Bhagwat is CEO Cogito Consulting, the marketing and brand consulting company from the DraftFCB-Ulka group. He also oversees strategic planning for the region. He is actively engaged in training within the organization and at management colleges. He specializes in training in the area of strategic thinking, campaign planning and innovation. In his free time he is associated with organizations like BMA – the oldest management association in Mumbai and assists them with their marketing initiatives.
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