Tuesday, December 1, 2009

Mr. Yuvraj Agarawal


Executive Vice President- Group Revenue
LAQSHYA MEDIA PRIVATE LIMITED
Date-28th November09
Event-Media Pulse'09
Mr. Yuvraj joined Laqshya, as Chief Marketing Officer, in 2006, after successful stints in FMCG, Consumer Durables, Home Appliances, Ayurveda and Healthcare industries. He was responsible for all marketing activities for the group, business development initiatives, key media acquisition, outdoor media research, international tie–ups and collaborations, implementation of new innovations and technology, government liaison, PR activities, etc.
He has a keen understanding of the OOH media domain as a whole– both from the buyers and the sellers side, with Airports and Ambient Media in particular. He was promoted as the COO Airports and Ambient media in the year 2008.
He has been involved in Airport media since its privatization in the year 2006. He was instrumental in the Laqshya bids for the Delhi, Mumbai, Bangalore, Hyderabad and many other airports in India and abroad. After the award of the advertisement concession for the greenfield Hyderabad airport to Laqshya, he has been successful in setting up Laqshya Hyderabad Airport Media Pvt. Ltd., executing the landmark project and making it a reality on ground and putting together the entire airport media team. Laqshya won the Gold for the media owner of the year 2008 for the Hyderabad airport at the Outdoor Advertising Awards 2009 in Mumbai.
During his successful career span, Mr. Agrawal has travelled widely across India and the world, handled diverse portfolios that have helped him understand the dynamics of various businesses and market trends. He is well versed in the intricacies of India’s regional diversities and consumer needs. With his dynamic spirit, leadership abilities and a penchant for technology, he is a team player – a professional with valuable experience to steer the company ahead in its growth plans.
Mr. Agrawal is a Engineering graduate from the Faculty of Technology & Engg., MS University, Baroda and holds a Post Grad degree in International Business from Symbiosis, Pune – one of the leading Management Institutes in India. He has been awarded the Indira Super Achiever 2009 by the Indira Group of Institutions, Pune for his contribution to the M&E Industry. He is a member of the International Advertising Association.

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