Mr. Siddhartha Mukherjee brings with him more than around 12 years of experience in the area of Corporate and Marketing Communications. He has worked in various National and Multinational Communications Consultancies like Lintas, JWT and B-MRP (now R&PM: Edelman).
A standard and neutral measurement system has been the key towards the growth and effectiveness of any communication tool in the world, convinced by which, Mr. Mukherjee presented a concept of a Standard "Industry PR Measurement Tool Kit" in conjunction with PRCAI in 2007.
He is currently serving TAM Media Research as the head of communications. Additionally, he is also the Business Head of Eikona PR Measurement - the PR and Content Measurement & Analysis Wing of TAM.
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