Tuesday, June 25, 2013

Ms. Papri Dev

India Chair Consumer & Brand Marketing - Burson Marsteller



Ms. Papri Dev has over a decade of experience in Communications, counseling a variety of companies spanning numerous industries and geographies.


Her extensive experience in the corporate and brand marketing communications space has allowed her to work across a range of sectors and stakeholder segments, creating strategic programmes for over 50 corporate and brand retainer relationships, including PepsiCo, Ford Motor Company, Yum! Restaurants India, GlaxoSmithKline Consumer Healthcare, Novartis Diagnostics amongst others. She has established herself as an expert in creating and managing long-running reputation management and integrated marketing campaigns, multimedia programmes, advocacy initiatives, designing category & awareness building initiatives and helping clients with crisis preparedness and response. Her work also includes issue management scenarios, corporate social responsibility, brand & product launches and content planning. 
She is currently heading the Consumer Marketing Practice for Burson Marsteller in India - Strategy, Business Development & Mentoring teams and is also responsible for Key Client Relationships.

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