Head Marketing - Globus Spirits
Mr. Paritosh Bhandari is a management graduate with over 15 years of experience spread across diverse industries and geographies. He has handled varied business and marketing portfolios in renowned organizations such as Levi Strauss & Co, SAB Miller, Sony Electronics and Bennett Coleman, to name a few.
He was instrumental in conceptualizing and launching India’s first super premium vodka, Artic, at Modi Illva, an Indo Italian JV as its first employee.
He currently heads Sales & Marketing at Globus Spirits and looks after P&L functions for the consumer facing divisions. He is also entrusted with the responsibility of setting up Premium Business via Foreign JV’s. In his previous assignments, he was managing many blue chip, consumer facing brands and played a significant role in launching Foster’s, Playstation, Docker’s and Levi Strauss Signature brands in India.
In his illustrious career, he has been honored with several coveted honors such as – Star Youth Achiever Award ( Youth Marketing Forum ), IndSpirit Award and SAB Miller Asia Pac award for Best Beer brand for Foster’s®, Levi’s® Saddleman Trophy for best integrated launch in APAC and Sony Corp’s President Medal etc. Paritosh is extremely passionate about alcohol, badminton, cooking and travelling.
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